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Sie rufen kulturelle Wendepunkte der Geschichte in Erinnerung und sind Wissensquelle für die Gestaltung heutiger und künftiger Gesellschaften. Diese Dokumente von außergewöhnlichem Wert in Archiven, Bibliotheken und Museen zu sichern, zugänglich zu machen und das Bewusstsein für ihre Bedeutung zu erhöhen, ist seit 1992 die Zielsetzung des UNESCO-Programms „Gedächtnis der Menschheit“.

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Im Jahr 2014 hat das Ministerium der Justiz und für Europa BW gemeinsam mit TourCert innerhalb eines Pilotsprojekts die Zertifizierung für Destinationen entwickelt. Entstanden ist die Auszeichnung "Nachhaltiges Reiseziel", welche Destinationen und die touristischen Anbieter im deutschsprachigen Raum als Ganzes betrachtet. Das Label mit "dem grünen N" gilt für "Nachhaltige Reiseziele" in Deutschland. Dabei spielen vor allem Parameter wie die Qualität der Produkte und Dienstleitungen oder der schonende Umgang mit Ressourcen eine sehr goße Rolle.

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Die Partnerbetriebe eines nachhaltigen Reiseziels bekennen sich zu den Zielen der nachhaltigen Entwicklung und bieten ihren Gästen ein authentisches, nachhaltiges Reiseerlebnis. Betriebe mit dem Qualitätssiegel "nachhaltiger Partnerbetrieb" haben den Nachhaltigkeitscheck bestanden. Dieser stützt sich auf die drei Säulen Wirtschaftlichkeit, soziales Handeln und Umweltfreundlichkeit. Entsprechend vielfältig sind die Anforderungen an die Destination und ihre Partnerbetriebe.

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